Global Label Market Status and Development Trends

source: WANJIE Release date:2018-03-30 0

As the world’s second largest economy and the largest developing country, China is also the largest label and packaging market in the world. In 2015, there were 6,046 large-scale label printing companies in China (accounting for 24% of the world total), and the total value of the label printing industry was 35 billion yuan. At present, China's label printing industry is in a period of rapid development, and label printing equipment, technology, and management levels are rapidly improving and are gradually in line with international standards.

  The “2015-2022 China Label Printing Market Survey and Investment Feasibility Assessment Report” issued by the Industry Information Network showed that the annual value of label printing in 2013 was 31.4 billion US dollars, and in 2014 it reached 32.7 billion US dollars, an increase of 4.1%. In 2013, the global label printing market output was 54.535 billion square meters, and in 2014 it reached 57.372 billion square meters, a year-on-year increase of 5.2%.

 

In 2013, the global label printing market consumption was 48.691 billion square meters, reaching 51.08 billion square meters in 2014, an increase of 4.9% year-on-year.

Printing labels are mainly used in food, beverages, pharmaceuticals, cosmetics and other fields. In recent years, logistics, supermarkets, anti-counterfeiting and other fields have also been used.

The pressure-sensitive label will maintain its maximum occupancy and will continue to receive food, beverages, pharmaceuticals, cosmetics, and other packaging labels. Labels for elastic sleeves, heat shrinks, and molds and medium labels will also have an average increase in demand. But these are still relatively small compared to the new label technology.

   The global label market can be divided into three relatively large markets: the European market, the American market, and the Asia Pacific market. At present, the specific market structure is: 28.4% in North America, 27.1% in Western Europe, 21.9% in Asia Pacific (including China), 7.2% in Japan, 7.8% in Eastern Europe, 5.6% in South America, 1.4% in India, and 0.6% in other regions. This set of data has clearly changed from the 2004 statistics.

In terms of per capita label consumption, the highest per capita consumption is in North America, followed by Europe, but there is a big gap. While per capita consumption levels in South America, China, Southeast Asia, India and Africa are very low, there is a huge market space.

   Judging from the development trend of flexographic technology in the global label market, flexo and digital are the fastest-growing technologies in the past 15 years.

   Experts predict that the global adhesive label market will show the following trends in the next three years:

   1. Advantages of the processing and application of adhesive labels will be generally accepted by the public. It will be widely used in the field of packaging and printing. On a global scale, off-label paper labels will be the fastest growing branch of all label types. Experts also predict that the demand for self-adhesive labels will increase rapidly in both the industrial and retail sectors. Demand for self-adhesive labels will continue to increase in developing countries such as China, Brazil, India and other emerging markets as the economy grows, as the developing economy, the rapidly growing population and the discretionary income of the people increase. Both are the main driving forces for the development of the sticker market.

  2. In the past few years, the development of the Internet economy has clearly led to the growth in the demand for self-adhesive labels in the European and North American markets. Consumers' confirmation and authenticity of product contents, such as holograms and bar codes, have become one of the main driving forces for the growth of sticker labels.

   3. Specifically, in 2017, the sticker market in 2020 is expected to grow at a CAGR of 4.81%, which will reach a market size of USD 36.92 billion. The continuous increase in the global demand for adhesive labels will be a future opportunity for label processors. In some key markets, large-scale adhesive label processors will gain greater market share through investment, mergers and acquisitions. In addition, some of the world's leading adhesive label processors will focus on emerging markets, with a view to gaining more profits in the future industrial development of these countries and regions.

   4. Changes in the label printing market With smaller and smaller label production volumes, short-term cycles are an important trend. Short-term cycles are needed to meet fierce competition in the market, delivery cycles are getting shorter and shorter, and the market needs personal information. In the small batch market, the change of the current label highlights the increasing variety of label products, and the amount of printing is small, sometimes only 100-200 pieces.

  5, personalized. The product labels required in the personalized and differentiated era not only look beautiful, but also sometimes need to meet the requirements of personalized variable data printing or printing.

   As the world’s second largest economy and the largest developing country, China is also the largest label and packaging market in the world. In 2015, there were 6,046 large-scale label printing companies in China (accounting for 24% of the world total), and the total value of the label printing industry was 35 billion yuan. At present, China's label printing industry is in a period of rapid development, and label printing equipment, technology, and management levels are rapidly improving and are gradually in line with international standards. At the same time, the export volume of Chinese label printing equipment and equipment has been rising year by year, and there is still much room for development in the future.

   As China's label industry has entered the "middle and low-speed development" of the "new normal," in the "green, environmental protection," development tone, the industry's integration, reshuffle, survival of the fittest is inevitable, and new materials, new technologies, especially digital The continuous advancement of printing technology and automation technology will trigger changes in the entire industry. For the Chinese label industry, bid farewell to the era of high profit in the past and enter the new normal. With the increasingly stringent environmental protection policies and artificial and various costs rising, the entire industry is facing serious challenges, and this is not an opportunity. The key lies in how enterprises can grasp and break into the butterfly.

   This is the worst time and the best time. Opportunities and challenges coexist. Let us respond to the call of General Secretary Xi, and in 2017, raise your sleeves to cheer! Work together to inject positive energy into the development of the label industry in China! Go hand in hand and seek common development!